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U.S. Equity ETFs

If you’re looking for the right ETFs to invest in, U.S. Equities would be a great place to start. In terms of the number of ETFs as well as assets under management (AUM), they are certainly the most popular among investors, with U.S. Equities ETFs accounting for nearly half of all the money invested in ETFs at the end of 2010.

Due to the sheer quantity and variety of ETFs currently available—about 595 U.S. equity ETPs accounting for about $555 billion, it can be intimidating to begin selecting an ETF. These top 10s can be useful in helping you narrow down your focus to those that matter. Within the U.S. Equities category you will find that my top 10s range from different market capitalizations (All-Cap, Large-Cap, Mid-Cap, Small-Cap) to different investment styles (Growth, Value, Blend) to selected sectors (for example Technology, Finance, or Materials) or even industry subsectors like semiconductors or software. If you’re looking for a more in-depth approach, you should consider purchasing my upcoming ebook, which focuses on just the three most important ETFs in each category within U.S. Equities. This practical reference tool provides further insight into my investing methodology and offers commentary on each individual ETF, to assist you in your decision making process.

To be sure, there will be similarities between the ten ETFs presented in each of the following top 10s. Sometimes they might even appear practically identical, but you need to keep in mind that there are any number of characteristics that might make an ETF more advantageous than another, depending on your investment style. Chief among those characteristics to be aware of are fee ratios (lower is better), trading volume, benchmarked index, whether the index is “enhanced,” and assets under management.